ICYMI: Walmart Connect and Google's Display & Video 360 have officially joined forces. 🤝 The result? You can now have more precise YouTube campaigns and use closed-loop measurement to track exactly how those views turn into sales at Walmart. Audiences spend an average of over 110M hours per day watching shopping-related videos. This new integration allows brands to capture that massive wave of high-intent attention by pairing it with Walmart Connect’s robust audience insights. Ready to scale your commerce strategy? Reach out to your Google account team to get started. #DV360 #CannesLions2026 #CommerceMedia
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Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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http://g.co/marketingplatform
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More updates coming out of #CannesLions2026! We teamed up with Walmart Connect for an exclusive roundtable on the future of commerce media. By integrating Walmart Connect into Google DV360, brands can now activate data from 150M weekly shoppers on YouTube campaigns and measure how their ads drive sales at Walmart. A huge thank you to all of our incredible industry partners and attendees who joined us: Ryan Mayward, GM and SVP, Walmart Connect U.S. Courtney Rose, VP, Retail at Google Adam W, 21M subscribers
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Walmart shopper insights meet YouTube via Google Display & Video 360. 📈 Advertisers can now track Walmart sales with closed-loop measurement, and reach high-intent shoppers through YouTube campaigns. The industry is already buzzing. Swipe through to see how ADWEEK, PPC Land, MediaPost, and Search Engine Land are reacting to this next era of commerce media! 👉 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲: https://goo.gle/44hpAXJ #GoogleBeach #CannesLions2026
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Cannes is calling. 🏖️🚀 We’re bringing the heat to the #GoogleBeach this year! Stay tuned for updates on our partnership with Walmart Connect alongside special guests Courtney Rose and Ryan Mayward. Join us for the latest innovations in advertising with Display & Video 360 and more! The countdown starts now. ⏳ #CannesLions2026
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Google Marketing Platform and Walmart Connect are officially joining forces. 🤝 By bringing Walmart Connect to Display & Video 360, advertisers can reach high-intent shoppers through YouTube campaigns and measure their results with closed-loop measurement. Benefit from the Gemini advantage in your campaigns, enabling a more connected approach to planning, activation, and measurement across the shopper journey. Swipe to see how and learn more here: https://goo.gle/4vo1wi6
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Walmart Connect audiences are launching in Google Display & Video 360. Through this collaboration, brands can combine YouTube’s scale with Walmart’s customer intelligence to reach high-intent shoppers when they are streaming video on YouTube. Hear from Courtney Rose and Ryan Mayward on what you can expect: ✅ Closed-loop measurement: Accurately measure how campaigns impact omnichannel sales at Walmart. ✅ Unified scale: Combines YouTube’s reach with Walmart Connect's omnichannel audiences built on real shopping behavior. ✅ Maximize performance: Tap into Walmart Connect’s audiences and measurement alongside the Gemini advantage to improve campaign performance and drive sales outcomes. Learn more: https://goo.gle/3S4c332
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From closed-loop CTV measurement to streamlined campaign planning with Ask Advisor, the industry is weighing in on the future of Google Marketing Platform. Swipe through for a quick look at the latest commentary, featuring the addition of Costco Retail Media and Dollar General Media Network to Google's Commerce Media Suite. 👇
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Take a look under the hood at Costco Retail Media in Google’s Commerce Media Suite. 🛒 By bringing Costco’s first-party shopper data directly into Display & Video 360 and YouTube, marketers get a simple, unified way to run brand and shopper campaigns and close the loop. Put these retail signals to work for your brand with: • 𝗛𝗶𝗴𝗵-𝗜𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗮𝗰𝗵: Connect with Costco shoppers on premium publishers and YouTube, where users watch over 90 million hours of shopping videos every single day. • 𝗚𝗿𝗮𝗻𝘂𝗹𝗮𝗿 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Close the loop with SKU-level conversion reporting to see the precise impact of your spend on Costco sales. • 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Turn these signals on instantly. Thanks to built-in integrations with LiveRamp and MetaRouter, there is no additional setup required for brands. Stop guessing, start measuring. Get our best AI for your best ROI with the Gemini advantage in Google Marketing Platform. Learn more: https://goo.gle/4ag719P
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Google Marketing Platformさんが再投稿しました
We’re excited to announce a new collaboration with Google Display & Video 360 and YouTube, expanding how brands connect shopper intent to measurable growth. Through Google’s Commerce Media Suite, we're bringing Dollar General’s first-party retail purchase signals into DV360 and YouTube, enabling brands to unify shopper and brand campaigns in a single platform. What this unlocks: 🎯 High-intent reach across YouTube and premium third-party inventory using Dollar General shopper data 📊 SKU-level measurement that directly connects media investment to in-store sales 🔁 Closed-loop attribution showing the true impact of YouTube and display campaigns 🤖 AI-powered optimization across reach, conversion, and ROI throughout the full shopper journey 👉 Read the full announcement: https://lnkd.in/g7x9dGqJ
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Google Marketing Platformさんが再投稿しました
Here's some news you won't want to skip ⏭️