Congratulations to the winners and finalists of the inaugural Kantar and Ad Net Zero Sustainable Behaviours Ad Tracker awards! 🏆 Winners: Back Market, Bosch Home Appliances, Renault ✨ Finalists: Danone, LG Electronics, Nespresso, Sodastream These awards recognise brands leading the way in embedding sustainability into advertising, presented at the 'On Board with Sustainability' event at Cannes Lions International Festival of Creativity. Presented by Kantar’s Duncan Southgate, it was an honour to hand out the awards to Arnaud Belloni (Renault), Eren Özdüzen Dilmen (Bosch) and Maxime Coutureau (Danone). Attendees also heard from Arnaud, Eren and Matt Bourn (Advertising Association) on how brands are successfully integrating sustainability into creative, alongside participating in an exciting quiz on the latest Sustainable Behaviours Ad Tracker insights. Based on analysis of 18,000+ ads globally using LINK, Kantar’s creative decision intelligence solution, just 4.3% of global ads feature sustainable behaviours, but those that do are more distinctive, emotionally engaging and drive stronger long-term brand impact. If you'd like to access all the Sustainable Behaviours Ad Tracker findings, click the link: https://loom.ly/Ux-5svc Many thanks to Mary O'Sullivan from Ad Net Zero for the event invitation, and to VIA Nederland for hosting us.
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